Network marketing has a people problem. People who are dissatisfied with how much they earn or how they earn a living are attracted to the financial opportunity provided by network marketing. But as in all sales environments, very few actually succeed in making money and everyone knows that to find the rare people who can succeed in network marketing, you have to go through a whole lot of people who won’t. This people fodder is an unfortunate byproduct and the resentment created by those who fail has defined much of the toxic reputation earned by this industry.
Do a quick Google search for MLM or network marketing and you’ll find plenty of negative results on the first page that warn of scams and deception. Look up MLM statistics and one of the first results will highlight that according to research at the FTC, a whopping 99% of recruited sellers lose money in an MLM venture.
Source of Pain
Understanding who is signing up to become new distributors sheds light on why there are such high failure rates:
- People who have never run their own business
- People who have always worked for corporate america
- People who are used to having a job
- People who are used to having a boss
- People with little business acumen
- People who want to be entrepreneurs but aren’t
These people fail because they come from an environment where everything is structured to one where they have to self-impose structure and most don’t know how to do it or are unwilling to do it. It is no surprise then that the majority of distributors fail to find success.
Focus on what matters. Trying to change habits is hard and trying to change people is harder so stop trying to transform people who aren’t small business owners into small business owners. What’s most attractive about new distributors isn’t their skill set or their financial resources but rather it is access to their networks.
Our technology solutions put dynamic and personalized marketing campaigns in place that do all the selling on behalf of your distributors. It’s literally like buying a gym pass and getting fit without any of the heavy lifting.
Sound too good to be true? It was only a few years ago, but technology now makes it possible to do the impossible.
Ease of Integration
Learning Management System (LMS)
Our learning management system (LMS) is a software application for the administration, documentation, tracking, reporting, and delivery of educational courses, training programs, or learning and development programs. Using an LMS is critical when you have a large audience and a good amount of subject matter to deliver. The benefits of our learning management system are as follows:
- Organizes learning content in one location.
Instead of having your learning content spread out over different applications and devices, you can store all of your learning materials in one location. This reduces the risk of losing important data and makes it easier to manage your content. Every member of your team can also access the information because you’re using a cloud-based learning management system, this makes Learning Management Systems a natural fit for online collaboration.
- Provides unlimited access to learning materials.
Once you upload your content materials onto the LMS and publish them, your audience has unlimited access to the information they need. Even those who are on the go can login to the platform via their smartphones and tablets. This is one of the main reasons why a LMS is essential for global audiences in different time zones.
- Easily track learner progress and performance.
The Learning Management System gives you the ability to keep track of learner progress and ensure that they are meeting their performance milestones. For instance, if an online learner is not able to successfully complete an learning scenario, you can offer them supplemental resources to improve their performance or learning behaviors. Our Learning Management System features reporting and analytics tools that also allow you to pinpoint areas of your learning course that may be lacking, as well as where it excels. If you discover that many of your online learners are struggling throughout a specific online lesson, for example, you can assess the content and make modifications if necessary. The best part is that you can track, monitor and manage the progress of each distributor to ensure that everyone gets to the same finish line, regardless of how long it takes each distributor to cross that finish line.
- Ability to deliver engaging and motivating training.
This is a fact that each individual learns in a unique manner. If you apply different learning approaches, they increase your success rate. Our LMS helps in communication and balance for the whole system.
- Interactive environment.
Through new online tools, the interaction and communication part improves. Learners get the answers in real time and the engagement is more geared toward being interactive.
- Anytime, anywhere learning.
Centralized uploading and online access ensures this. You can learn whenever and wherever you want to.
- Simplified learning process.
An LMS refines the learning process. The systems are easy to use and a new user can figure out everything very easily, since help is built into the system.
- Reduces Learning and Development costs.
Our Learning Management System gives you the power to completely do away with trainer travel costs, online training site rentals, and printed materials. Your online learners can carry out all of their training online, which means that you can save a sizable sum on your Learning and Development budget. For example, you won’t have to worry about printing out 500 manuals and booking a hotel room for your trainer, because all the information your online learners require is right in the LMS.
- Reduces Learning and Development time.
Our Learning Management System can even reduce online training times, thanks to the fact that it gives online learners only the information they need in a direct and organized manner. Instead of having to sit through a lengthy half-hour online training course, online learners can simply click on the online modules they need and absorb the knowledge in a fraction of the time. They can also assess their understanding by taking online exams or quizzes, participate in interactive scenarios and simulations, and watch videos that highlight complex processes or tasks.
- Keeps organizations up-to-date with compliance regulations.
If your organization must stay up-to-date with current compliance regulations, then a Learning Management System can be an invaluable tool. Compliance laws chance on a regular basis, and updating a traditional course to reflect these changes can be a time-consuming chore. However, using a corporate Learning Management System gives you the ability to add new compliance standards to your online training course within a matter of minutes. As such, your corporate learners can always be aware of the latest compliance rules that they need to be aware of, so that your organization can avoid costly penalties. In addition, you have the power to ensure that every employee is on the same page when it comes to expectations and company policies, which boosts customer satisfaction and decreases employee turnover rates.
- Quickly and conveniently expands learning courses.
If you want to add additional online modules to your learning course in order to update information based on new trends or scientific evidence, you can simply login to the Learning Management System and make the necessary modifications without redoing your entire learning curriculum. All of the content is in one location, which allows you to change only the master curriculum and then deploy it to all of your online learners. This is in stark contrast to a traditional course, where you would have to send every member of your audience an updated manual or updated handouts.
- Integrates social learning experiences.
A Learning Management System makes it easy to integrate social learning into your learning strategy. Since the LMS is already online, you can include links to Facebook and Twitter pages, LinkedIn groups, and online forums that may be beneficial for your learners. You can also market your learning course on social media sites to attract new learners, as well as create learning exercises that center on peer collaboration.
Marketing automation is a software platform that streamlines, automates, and measures marketing tasks and workflows. This allows you to be more efficient, increase revenue and grow into a more powerful marketing team.
That’s the simple definition. But, what workflows are we talking about? Here are some of the things marketing automation allows you to do more effectively:
- Email marketing
- Landing page creation
- Cross-channel marketing campaigns
- Lead generation
- Lead nurturing and scoring
- Cross-sell and up-sell
- Measuring ROI
- Website personalization
Why You Need Marketing Automation
Here’s a quick test to give you an idea of what marketing automation can do for you and your distributors. Answer the following questions honestly about your own organization:
- Can you identify, track and, engage individual buyers online?
- Can you look at a list of customers and prioritize them based on fit and likelihood to buy?
- Are you filtering leads based on level of engagement and interest?
- Can you measure the revenue contribution of every single one of your marketing campaigns?
Answer these questions next:
- Can your distributors identify, track and, engage individual buyers online?
- Can your distributors look at a list of customers and prioritize them based on fit and likelihood to buy?
- Are your distributors filtering leads based on level of engagement and interest?
- Can your distributors measure the revenue contribution of every single one of their marketing campaigns?
Every Distributor Gets a Custom-Fit
Our system’s machine learning customizes content so that every distributor gets a unique experience. Starting with our learning management system (LMS) components, every distributor is able to learn at their own pace and is rewarded for their accomplishments. You can ensure that your field representatives know what they should know to represent you well. Additionally, our reporting metrics allow you to see who is making progress and who isn’t. If there are problems with your on-boarding or fast-start training curriculum, it’s easy to spot the problem and quickly implement a fix.
With our solution, your distributors will feel nurtured and guided on their path to success.
Our marketing solution is equally tailored for each distributor. We have pre-built marketing and sales funnels with content you have approved — distributors will upload their contact lists and the marketing engagement will be sent on behalf of the distributor in their name from their email address. Immediately your entire sales force will be performing at the highest levels.
It’s hard to trust what your distributors are saying when there isn’t anyone around to shadow their activity. You now have control over all the messaging that goes out on behalf of your distributors. The content that populates our system is generated with your consent and approval. Whether it’s an email, a landing page, a text, a blog, a social post, an article, an infographic…it’s all managed and controlled by you.
The control of your content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it allows you to effectively manage your brand. You now get to tell your story rather than hope that your field representatives don’t butcher the message completely.